Some days it’s like a fierce battle is raging within my body. A battle between good and evil. One side of me wants to do the right thing and help people. The other side of me wants to do the wrong thing and become money focused.
It’s a battle that I struggle with every single day. On which side of the fence will land? Will I land on the side of fence with morals and ethics, or will I do anything and everything possible to make the almighty dollar.
I think it’s a struggle that we all struggle with at times. We all want to be successful in life and we all want our families to not want for anything. This post is not about whether you should make a good living or whether you should not make a good living. It’s about what you do to get to that point.
There’s a right way to do things and a wrong ways to do things. In my experience, through my own life, I’ve done the wrong thing one too many times. For me, the line has been drawn and I’m ready to do whatever it takes to err on the side of people and not on the side of money.
Now, this is more of a struggle I think for me than most people because I own my own business. My purpose is to make that business profitable. So, at times it’s easy to get caught up in hype and put all your focus on just making money.
But, when you put your focus on making money you take your eye off the people you’re trying to help. It does not matter what you do. Whether you own a restaurant, a jewelry store, or you sell information products on the Internet. The product that you are producing needs to serve the customer. If you take your eye off the customer and start worrying about just the money you’re going to seriously do your business, and obviously the customer a disservice.
It’s the people that make your business profitable. If you start mistreating the people, then you start chipping away at the foundation and structure of your business.
That’s why I need to draw a line in the sand. It’s something I’ve been wanting to do for a very long time. To do something I’ve been scared to do because of my need, and want, to fit in. But I’m not going to stand for the craziness that’s going on in the Internet marketing niche anymore. I love this industry and it’s something that has completely changed my life. This industry has allowed me to work from the comfort of my own home. To do what I want, when I want, and how I want to do it.
It’s been a struggle on whether I should talk about this or just let it be, because ultimately I’m a positive person and like to talk about positive things. I believe that it is time to address the issues that are going on in the market.
You see the Internet marketing niche is being ran by a “syndicate” of people on the Internet. Their main goal is to suck as much money out of the market as they possibly can. They structured their entire businesses around that simple goal. They create product after product, month after month using their power as a group to suck massive amounts of money out of the market.
In a sense they have taken over the market and crushed all of the small people trying to help others. They’ve overpriced their products, and in my opinion under delivered in most of the instances. Not saying that the information they have is not valuable, but it’s nowhere near the value that they’re asking for.
These people are simply pricing their products based on market tolerance. Basically, they price a product based on what they know they can get away with. There’s a fundamental flaw in that business practice and one that I do not want to associate myself with. When you start pricing your products and your promotions around the maximum dollar you can get out of the market you start taking the people out of the factor. You’re now factoring based on the maximum amount of money you can suck out of the market, and not value.
You no longer are looking at the value you can provide to the person. You’re looking at how much you can get out of the person. That’s going to lead to a disconnect in the market and a collapse eventually. These people that are on top, are not to be on top for very long, in my opinion. They may have a good rain (10 years or so) and suck millions of dollars out of the market, but eventually people are going to catch on to what’s going on. They’re going to see past the hype and the slick talk, and see what’s really going on.
It took me a while to see what was going on, but I finally came around. You see, one of these people (Frank Kern) was a person that I looked up to immensely. If he put out a product I bought it. If he put out a video I watched it. That in itself is one of the things that opened up my eyes. You see these people teach how to maximize your profit by squeezing every single dollar out of your potential customers and clients. That just does not sit right with me.
I want to provide a fantastic service for a fair price. Ultimately, it’s not about how much money I make, but how much of value I bring to the market. At the end of the day it’s about people. I have yet to see a U-Haul, or an armored truck following a Hearst. It is always people following a Hearst.
I’ve yet to see a dying man ask for his stuff in his last moments. It is always people. His family, the one he loves. So that’s the approach I take in my business, and in my daily life. I try to help and influence people. My goal is to build a profitable business by helping people and bringing value to the market. The more people I can help the more profitable my business will become. Heck, even if my businesses is not the most profitable in the world at least I made a mark on someone’s life. At least I made a difference.
I’m not trying to charge the highest price for an average product. I do not build my products around price structures, I build them around what’s going to truly help the end customer. I do not sell magic pills, I sell solid solutions. It might not be the “in” thing to do, and it might not convert as well as the hyped up crap you see online. But in the end it’s the right thing to do. So, if you’re going to follow this blog be prepared to get the truth. It takes work to make money online and it takes work to run a profitable business.
You may make short-term gains by focusing on money and not on people, but ultimately your business is going to either succeed or fail based on the decisions you make. You can make the right decisions, or you can make the wrong decisions. The choice is up to you. Either chase the almighty dollar. Or you strive to make a difference in people’s lives.