I have always built my list using double opt in methods. I’ve recently started looking at numbers and have questioned my decision to do so.

Using double opt in I would assume builds a fairly qualified list, but how many of the qualified buyers are you actually missing out on that do not get the confirmation message?

You see, I recently bought a product and subscribed to the update list, but I got distracted and never hit the confirmation link.

When I went to look for this confirmation message I had already accidentally deleted it. Being a customer of Aweber I knew that the confirmation message could not be resent.

Now I want to be on the list, but I cannot get on the list. At lease for the next 30 days anyway.

So I started looking through my list of buyers and looking at the numbers. I was getting a 70% confirmation rate for my buyers. So out of every thousand buyers I was losing 300 of them. I have to think that a vast majority of those 300 buyers would love to hear from me.

So, what do you think? Is it better to do double opt in or single opt in? I would love to hear your comments below.